Gumball 3000: The Ultimate Adventure Rally
Founded in 1999 by British entrepreneur Maximillion Cooper, the Gumball 3000 isn’t your typical race — it’s a high-octane, globe-trotting celebration that blends supercars, music, fashion, celebrities, and pure adventure. Every year, roughly 120 teams from over 40 countries pay to participate in a multi-day, multi-thousand-mile journey on public roads. The 2026 edition — the 27th annual rally — is the “Road to the World Cup,” running from Miami to Mexico City (June 5–11) and covering approximately 3,000 miles.
What started as a wild idea has grown into one of the world’s most glamorous automotive events, attracting A-list drivers, musicians, athletes, and influencers while delivering unforgettable experiences at every stop.
What started as a wild idea has grown into one of the world’s most glamorous automotive events, attracting A-list drivers, musicians, athletes, and influencers while delivering unforgettable experiences at every stop.
Why Bandera? It's The Last U.S. Stop Before Mexico
This year, Bandera — proudly known as the Cowboy Capital of the World — has the distinct honor of hosting the final U.S. stop before the rally crosses the border into Mexico. On Monday, June 8, 2026, the streets of downtown Bandera (especially 11th Street and The Salt Block) will transform into a high-energy festival from roughly 10 a.m. to 5 p.m. No big-city gridlock. No massive crowds. Just pure Texas hospitality meeting international glamour right in the heart of the Hill Country.
Raising Money & Giving Back — The Gumball 3000 Foundation
Beyond the spectacle, Gumball 3000 has a serious purpose. The official Gumball 3000 Foundation (launched in 2013) works to support underprivileged youth worldwide through education, arts, and recreational infrastructure projects. During every rally, Maximillion Cooper and the team organize charity auctions, galas, and community events that have raised millions for worthy causes.
Towns along the route often see a major economic and cultural boost — and Bandera is no exception. Local organizers hope the global spotlight from this stop will help fund a much-needed roof cover over the rodeo arena, allowing the Cowboy Capital to host even more year-round events, concerts, and gatherings.
Beyond the spectacle, Gumball 3000 has a serious purpose. The official Gumball 3000 Foundation (launched in 2013) works to support underprivileged youth worldwide through education, arts, and recreational infrastructure projects. During every rally, Maximillion Cooper and the team organize charity auctions, galas, and community events that have raised millions for worthy causes.
Towns along the route often see a major economic and cultural boost — and Bandera is no exception. Local organizers hope the global spotlight from this stop will help fund a much-needed roof cover over the rodeo arena, allowing the Cowboy Capital to host even more year-round events, concerts, and gatherings.
Bandera Goes Full Western for Gumball 3000
Bandera isn’t just rolling out the red carpet — it’s throwing a full-on Wild West party. Expect:
- Western Parade at 2:00 p.m. featuring the Gumball supercars cruising alongside longhorn cattle, wagons, horseback riders, and authentic cowboy culture down Main Street and Cypress Street.
- Live cattle drive parades and gun show demonstrations.
- Cowboy reenactments and shows.
- Trick roping and other classic Western performances.
- A special Gumball 3000 Market Days event with live music, food vendors, and family-friendly entertainment.
- Supercar showcase and celebrity sightings throughout the day.
Texas Salt Co. on 11th Street — Your Front-Row Seat
Our Texas Salt Co. property sits right in the heart of the action on 11th Street — the epicenter of the Gumball 3000 stop in Bandera. On June 8th, the streets around us will be closed exclusively for supercar parking and security, meaning our factory, the Salt Block overnight suites, and our Bandera retail store will be completely surrounded by over 100 exotic cars.
The official Gumball 3000 organizers are setting up their own branded merch booth directly in front of our retail store, where they’ll be selling exclusive Gumball 3000 swag all day. Come hang out on our property — you’ll have shaded seating, cold drinks, snacks from Salty’s, and an unbeatable front-row view of the supercars, Western parade, and all the excitement. We’re also excited to offer one lucky winner a 2-night stay at The Salt Block (Suite #4 – “The Cowboy”) so they can experience the full Bandera magic during this historic weekend.
📆 Mark Your Calendar & Come Experience It
June 8, 2026, is shaping up to be one of the most unforgettable days in Bandera history. Whether you’re a car enthusiast, a Western culture fan, or just looking for an epic day trip, this is the kind of event you’ll be telling stories about for years.
Stay tuned — after the rally we’ll update this page with photos, highlights, and all the wild moments from Bandera’s big day with Gumball 3000.
- See you on 11th Street, y’all!
Stay tuned — after the rally we’ll update this page with photos, highlights, and all the wild moments from Bandera’s big day with Gumball 3000.
- See you on 11th Street, y’all!
👉 Enter to win at https://gleam.io/DtznU/cowboy-capital-gumball-getaway
Along with the grand prize 2-night stay in The Cowboy Suite at The Salt Block, we’re also giving away 10 Texas Salt Co. $100 gift cards plus signed cookbooks packed with bold Texas flavor, smoky recipes, and cowboy kitchen inspiration.
Because a stop like this deserves more than one winner. 🤠